AdSense is a text-based ad delivered by Google, today’s leading search engine. The ads come usually in the form of the leaderboard (728 x 90), standard banner (468 x 60), skyscraper (120 x 600) and inline triangle (300 x 250). The colors of the ad box and fonts can be customized to fit or contrast with the site's color scheme, whichever the user chooses..
What sets this program apart from other text-based ads is that it delivers ads that are contextually relevant to your audience. It uses an advanced and proprietary technology that determines the content of each of your site’s web pages, and then delivers the ad based on that content. Just as readers of special interest magazines welcome ads on topics of interests to them, the visitors of special-interest web sites are happy to see ads relevant to their craft, business, hobby or interests. A Web page on home business would likely receive targeted ads on “starting a business,” while a music site may receive targeted ads on music CDs. The ads automatically adjust for each page’s content.
The underlying thinking is an ad targeted to the audience of a Web page will generate higher response. Ads placed in context ultimately become a content point, seemingly blending with the content of the page that the user is visiting. This in turn increases the ad’s relevancy. The more relevant an ad is to the page, the higher its effectiveness and click-through rate, and the greater the income potential. That means more click-throughs for the advertisers, and more dollars for the publisher!
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