Advertising as a revenue source dried up for small web publishers. But thanks to a new program from Google called AdSense, online advertising for the small publishers is alive and well again.
Advertising as a revenue source dried up for small web publishers. But thanks to a new program from Google called AdSense, online advertising for the small publishers is alive and well again.
Google AdSense is reinvigorating the online advertising landscape. After a few years of drought, people can earn money from advertising again this time, real money and not just pittance barely enough to cover hosting fees.
The dot-com crash brought along with it the fall of online advertising, particularly for small publishers. Rates plummeted to all-time lows. Whereas small publishers could earn as much as $50-100/cost per thousand (CPM) in the mid-to-late 1990s, ad earnings precipitously dropped to $0.20-0.60 cents per thousand impressions in 2002. Site owners had to scramble to find other means to earn a living from their Web sites!
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