Lessons from other forms of advertising (banners, interstitials, popups and popunders) show that users have learned to ignore advertising on the Web.
However, text ads like AdSense are benefiting from a novelty effect. It is still so new that users haven’t yet learned to ignore them. According to Jakob Nielsen, users in the long-term can “develop box blindness, ignoring little text boxes just as they've long ignored banner-shaped areas of the screen.”
Nonetheless, Google AdSense has brought back to small publishers the opportunity to leverage their content through advertising. It is bringing an excellent earning stream to some Web owners, with monthly revenues reaching the thousands, even more. Not since dot-com "boom" times had the Internet world seen CPM and click through rates this high.
Are you riding the Google AdSense wagon?
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