Alas, AdSense is not for everybody. Just as the initial euphoria has leveled off, complaints of AdSense’s inability to serve them the right ads or any ads at all can be heard on various discussion boards and forums. Some sites complain of not getting any relevant ads. Worse, some are getting ads from charity organizations, which are non-paying ads.
Who is Google AdSense especially suited for? It's EXCELLENT for those who already have, or for those who want to start, high quality, theme-based content sites, with excellent keyword-focused content pages. Better yet, your site must have keywords where advertisers pay a premium to reach. That can range from a wonderful little hobby or passion site to a full-blown information site by a major company.
Your income will also be commensurate to the level of traffic that your site generates: the more traffic you have, the greater the potential income. A site that attracts 1 million impressions has the potential to earn more (even at a 2.5% clickthrough rate) compared to a site that attracts 1,000 impressions per month unless the smaller site has higher paying keywords and better clickthrough rates. Higher clickthrough rates, however, are subject to tighter scrutiny by Google. A site suspected of fraudulent clicks can be kicked out from the program.
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